SEO Birmingham, SEO Leicester, SEO Coventry

Another year older, not much wiser and certainly nowhere near acheiving any of my increasingly elusive dreams of:

a) Retiring to a nude volleyball colony in Bermuda.

b) Being able to go to the pub for just a couple of pints.

c) Getting the time to write a blog everyday.

I know I know, I’m always banging on about how great blog’s are, how they help in increasing and diversifying the keywords associated with your account, increase traffic and how Google loves content etc. So why is my blog about as up to date as a Lithuanian pop video? Well of course there’s always the pressure of time, the endless rounds of meetings, conference calls, IM conversations with our Web Developers in India. But, like a fat bastard with a bag full of new sports gear and a new hole in their bank balance, I have a New Year’s resolution – I’m going to breathe new life into this blog and update it on a daily basis. Ours is an interesting office, we’re at the forefront of SEO strategy and web design so this shouldn’t be an issue, always tons of stuff to write about, right ? So, hopefully, this blog will be a fascinating mixture of SEO insight and the sex life of the web design geek. I think I’ll start off with software automation and SEO, ’cause its a bit of a hot topic at the moment.

Google rocks, I love Google. Now I’m not just saying this because they’re like the ultimate overlord when it comes SEO, it’s because they’re really pretty good at what they do. In the competitive world of SEO dominance there’s been a huge raft of SEO tools which hit the marketplace over the last year or so, the big question is do they work? Well, depends what you’re using and how you use it I suppose. Now, I’m not going to name them directly because if you’re in the industry it’ll be fairly easy to guess, if not you’ll only mess it up and get yourself sandboxed. Plus they’re not paying me.

Xrumer Blasts – You know the type, 2000 ‘links’ a day, always some random account on a  messageboard with a couple bits of anchor text and a URL So we’ve used these, still do in fact, however if you think you can pay some bloke $200 a month and you then get 60,000 backlinks for your site every month then you’re way wide of the mark. Firstly, Google are pretty smart, if all of a sudden you start hitting your 6 month old PR 0 site with 2000 ‘links’ a  day they smell a rat and sandbox you. That’s of course if Google find these ‘links’ in the first place, if they haven’t been deleted, if they worked at all. Now not all links are born equal, Google are aware of these blast services, and from our own internal testing have found that Google are giving less and less importance to these links, if any at all. They know what you’re up to and they’re sitting back and letting you go along thinking it’s making a difference. These blast services are ok for long tail keywords, but if you think you’re going to dominate the first page just using this then it’s simply not going to happen. Used in conjunction with manual link building, article submission and a whole raft of other SEO techniques then a blast is a pretty useful tool, though certainly not the game changer a lot of these companies would let you believe it to be.

As this blog has been dragging on for a bit now I’ll leave it there until tomorrow when I’ll cover some more of the SEO software out there, stuff like Senuke, EVO2 etc. If you’ve any thoughts on these or would like to get my opinion on any software you’re using then just drop me an email. And of course, if you’re a potential customer pop in, give us a call or release a small pigeon with a note attached to its leg.