Conversion Analysis

For most companies all they offer is more traffic, believing this to be a fix all solution. Whilst getting more people to visit your site is an important first step here at lovingthe.net we believe this is only the start. We devote a considerable amount of time in finding out what your potential customers are doing on your site, once they’ve found you. We examine landing pages, time on site, site navigation, page text and most importantly the percentage of people that visit your site that end up either purchasing from you or using your services. Once analysed we devise strategies and implement improvements to make sure you sell more and that those sales are of a higher average value.

There are lots of tools on the market that give a real insight into your business and can provide you with heaps of technical data on your site; Google analytics for one is a great free product. However, automated software cannot give you the full picture. Relying fully on this information will improve your conversion rate somewhat, for the full picture you will really need in-depth conversion analysis from an ecommerce consultant. The key to your success is that we have the human knowledge and experience of delivering multiple, successful conversion analysis campaigns. These results can recommend huge changes to your site, brand or selling price. Other times it can be as simply as offering a sales hotline, which was the case recently when we worked with a company who specialise in products for people aged over 60 who still prefer human contact when paying for goods.

How We Approach Conversion Analysis

We approach conversion optimisation by first understanding how your customers respond to your marketing, your brand and website. Online businesses are often a lot more complex than traditional bricks and mortar establishments. We take the time to find out how your customers arrive on your site, and what motivates them to purchase. Conversion analysis is a real hands on task; it’s the only way to fully understand what is and isn’t working for you. We use a lot of different methods to get a clear set of results, some of which are listed below.

• Site Navigation Analysis

• Page Analysis and Optimisation

• Checkout Analysis

• Competitor Analysis

• Customer Surveys and Feedback

• Text Analysis

• Communications Analysis

• Secret Shopper

• Brand Analysis