Email Marketing

Email marketing can be an extremely cost effective way of promoting your brand, business or website. It can give you an immediate boost in sales or get a message to your customers without delay. However, there are pitfalls relating to email marketing. Your message has to be clear, concise and direct. You also have to ensure that your email database is up to date and customers are happy to receive your messages.

Visitors to your website may only have been browsing initially, but by giving visitors the opportunity to register for news and offers you can grow your organic email database quickly. We will help you set up your email sign up and devise a strategy to get as many visitors to your website registered for email messages as possible. We will incentivise guests to sign up for email messages and then make sure the information they receive is well targeted and only sent when you really do have something to say. Too many emails can dilute your message and could end up with people deregistering.

If you are new to email marketing or only have a very small database we can also get involved with the purchasing or rental of email databases. Email addresses have value and as such need to be managed correctly, we are able to perform regular database analysis ensuring the addresses you have are current and usable.

Our email marketing platform is bespoke and can send as few or as many email as you require, at exactly the time you feel will have the greatest impact on your customers. We are also able to give you a full breakdown of your email campaign results, which will allow future campaigns to be even more targeted and effective.

Number of database records at broadcast

Number of emails successfully broadcast

Number of bounce backs

How many customer opt-outs you receive

Percentage of emails opened

The number of customers who click through to your site

Give one of our ecommerce consultants a call on 0800 910 1625 to discuss your email marketing campaign in full.