Google Adwords and Pay Per Click

Google AdWords is an effective, and relatively inexpensive way for anyone to advertise online. It is great for people who want immediate results, or for a company that’s new to the web and wants to build up a customer base whilst waiting for their Search Engine Optimisation (SEO) campaign to get results. The idea behind it is that you only pay for the visitors that you receive, on a Pay Per Click (PPC) basis – this in theory means that you might only pay a nominal figure for each visitor. Though prices vary greatly depending on your industry sector, and the keywords you have chosen.

Unfortunately we have come across plenty of companies who have decided to run their own PPC, a badly managed AdWords campaign can cost a fortune and achieve nothing – and if you’re new to AdWords you really will need some help and guidance to get you started.

At Lovingthe.net we offer a variety of different Pay Per Click (PPC) packages. This goes from a fully managed campaign to a watching brief whereby we dip in and out of your campaign and give you advice and guidance. We tailor all packages to meet the needs of each customer, give us a call on 0800 910 1625 to discuss your specific requirements.

Before we spend a penny of your money we’ll talk to you about what you want to achieve, clarify exactly what your budget is then we’ll research the keywords and phrases to make sure that you’re getting a return on your investment. If you want us to we can also write your ads so that they’re designed to encourage only qualified potential customers, test, research and measure, and report back to you as often as you’d like us to so that you know what is happening.

Google Adwords is a great tool, however never forget that at least 85% of your website traffic should come from organic listings. Adwords, and any other type of Pay Per Click (PPC) campaign should only ever be used as part of a larger Search Engine Optimisation (SEO) strategy.

We also specialise in running PPC campaigns on Facebook, Twitter, Bing and Yahoo. Whilst these are much smaller than Google Adwords the results can still be really great, if used properly.