SEO Strategy

An effective SEO strategy can be the difference between success and failure in our hugely competitive environment. A poor SEO strategy is as bad as none at all, it can cost you money in wasted PPC fees and will also result in less visitors to your site and no doubt less sales. As discussed on other pages there are a variety of different tools used by an SEO consultant to get your keywords picked up by search engines, all of these different aspects need to addressed to form a great SEO strategy.

At lovingthe.net we plan our SEO strategy down to the very finest detail, we make sure that what we recommend is well tested and based on previous success with other clients. We usually break down our SEO strategy into four separate areas, which are listed below.

Onsite SEO - Search engine optimisation. When designing and building a website it is absolutely vital that you optimise your web site's capability to be picked up by search engines. If you do not build a well optimised site then you’re always going to struggle with traffic numbers.

Content - Content is king for Google, they love interesting and well written text, especially when it is highly relevant to the market you’re trying to attract. It is also very important when writing this content that you use effective keyword placement, do not make your site look spammy, do not stuff it so full of keywords that an average reader gets bored and leaves. You are looking for about a 2% keyword ratio in any article.

Link Building – Link Building is basically a popularity contest for your website. The more the links to your site and the higher the page rank that’s linking to you the more important Google views your site as being. The more important your site the higher your keywords will appear. All our link building is white hat and totally ethical, Google are really smart and they find out these link farmed sites in a matter of weeks. They then get ‘sandboxed’ often never to be seen again.

Get these three elements of SEO strategy right and you give yourselves a great chance of future success. Lovingthe.net take a long term approach to your business, we build and promote sites that will not only being around to do business today but also effective in three years time. Steer clear of get your keyword to the top of Google fast schemes, they just don’t work in the long term.