Web Analytics

According to Google web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, geographic location of the visitor, and time on site. This is essential information used to gauge the traffic and popularity trends of your website; it also helps when doing additional market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Lovingthe.net has a specialist team of web analysts who are able to delve deep into your site, niche and industry and collate vital data that will help your business progress. Generating data that informs future advertising campaigns, site redesigns or branding is actually very cost efficient, you will lose a lot more money on a poorly targeted advertising campaign than you will ever spend on web analytics.

Give our team a call now on 0800 910 1625 and get the facts and figures you need to make smart and informed choices for your website.